Holding the strings
Catch the excitement: digitization fever
Reservations and skepticism about digitization and digital transformation are completely normal and legitimate, but let’s set your concerns aside – at least for a moment – to play through a scenario of fascinating possibilities. Digitization opens up unexpected new perspectives for novel ways to effectively evaluate and manage your company.
We presume you are a responsible entrepreneur who makes rational decisions for the future survival and success of your company. You have long thought about solutions for prevailing in rapidly changing markets and responding to new customer behaviors. You also are concerned about mastering the flood of information that reaches your company via internal and external channels every day. And, you have wondered how to make use of the myriad data that you currently can’t capture, classify or evaluate, for decision-making processes.
One feasible solution would be to have access to all company information at all times and everywhere. All data of your ‘analog past’: Present data, and event-driven data in real time. Information about projects, costs, objects, and employees, and what’s more, access to industry and market data, environmental, political, or stock market data anytime and everywhere to relate them to your company in accordance with individually specified, adjustable parameters. For drawing conclusions, making dependencies and connections visible, and deriving decisions for your company. To take short-term, but reliable control measures that may be the key to success or failure.
Vision meets corporate reality
All this has been possible for a long time. THAT is the core of digitization: Creating transparency and overview, steering, evaluating and networking data streams, and importing external company data. Initially, digitization in the traditional sense means nothing more than converting analog values to digital formats. For the purpose of processing, storing and sharing this information in digital form. The problem with this perception – and frequently the reason for many people’s ‘digital hesitation’ is that terms are often confused at this point: Digitization is not digital transformation; digitization is not a complete conversion of a company to change its character or content. At least not in the first step. Such a change may result from the process of digital transformation, but can only grow out the effort to comprehensively map a company in digital terms – to recognize what is necessary and useful.
You direct – we carry out
WHO exactly implements such digitization processes? And how? Is it systems, software, consultants? Who is the ‘implementer,’ the team that initiates and runs the digitization activity’? Everyone is talking about digitization, but WE ARE the people who actually prepare and implement it. We are your digitization experts.
The digital conversion of a company does not start with glamorous action. Actually, it begins with paperwork, or to be precise, by browsing through documents for digital conversion. By scanning, capturing data, screening, importing, and matching. In historic terms, digital media are commonly preceded by analog media. That is not true for companies that were started in the digital age and stand out for their exclusively ‘digital character’ such as Amazon, Facebook or Google. They have a clear advantage over traditional companies: Their information is fully available, which the “others” have to laboriously gather and prepare. Today’s ‘Zalandos’ are digital constructs that eliminate the need for complex collection of analog data.
Photo box chaos?
With some notable exceptions, most companies still come from an ‘analog’ past, which means that countless data are exclusively available in this format. In that sense, they are not unlike a private photo collection. Up to a certain point in time, all pictures were developed on photo paper. Depending on your level of organization, countless analog family or vacation memories are sitting in thick photo albums, sometimes for years or even decades. At best. In other cases, they are kept in photo boxes, without any structure at all: The first day at school, sports meets, weddings and mountain crossings, everything in a single box. Never to be seen again, or in terrible condition when we do have need for them. Mixed up, or completely impossible to find.
Along comes ‘digital’ photography. Suddenly, photos can be viewed directly, edited, shared, and sent. Images are saved on memory cards or in the cloud, where they are tagged with keywords and saved in virtual structures to make them quick and easy to find. This comparison ‘just’ refers to private memories, but believe us: Important, crucial business information, overviews of data and processes are slumbering in structures comparable to such photo boxes – unnoticed and impossible to find!
The challenge is to make this data visible and available. streamBASE organizes, records, structures, processes, and stores. We convert, doing diligent work ‘at its best.’ Digitization typically does not just affect a single company unit, but conversions can always be a gradual process. The starting point is therefore irrelevant and can be determined individually. We digitize you and prepare your company for digital transformation. That sounds almost too easy, but the truth is that the process almost takes care of itself after the preparatory digitization projects. Based on visualizing data and information and on the option to now put them in relation to each other, which makes it evident what can be read, what can or needs to be linked, discontinued or boosted. Your company’s transformation is now underway.